{"id":3,"date":"2025-06-02T18:19:20","date_gmt":"2025-06-02T18:19:20","guid":{"rendered":"https:\/\/www.allerguard.co\/?page_id=3"},"modified":"2026-02-09T11:46:46","modified_gmt":"2026-02-09T11:46:46","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.allerguard.co\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1>Privacy &amp; Cookies<\/h1>\n<p>Last updated: 3 February 2026<\/p>\n<h2>Who we are<\/h2>\n<p>This website is operated by AllerGuard.<\/p>\n<p>If you have questions about privacy, <strong>contact:<\/strong> info@allerguard.co.uk <strong>Address:<\/strong> 14 Goswell Road, London EC1M 7AA, United Kingdom<\/p>\n<h2>What we collect<\/h2>\n<p>Information you submit via our forms (e.g. name, contact details, address, product\/item details such as batch number, and your message\/incident description). Basic technical information in server logs (e.g. IP address, date\/time, pages accessed) used for security and troubleshooting.<\/p>\n<h2>Why we collect it<\/h2>\n<p><strong>We use this information to:<\/strong><\/p>\n<p>respond to enquiries and incident reports, investigate product issues and improve quality\/safety, and protect the website from spam and misuse. Lawful basis We process form submissions and related correspondence based on our legitimate interests in handling enquiries\/incident reports, supporting product safety and quality, and maintaining a secure website.<\/p>\n<h2>Who we share it with<\/h2>\n<p>We only share data with service providers needed to run the website and deliver emails (e.g. website hosting and email delivery). We do not sell your data.<\/p>\n<h2>How long we keep it<\/h2>\n<p><strong>Incident reports and related correspondence:<\/strong> typically up to 3 years.<\/p>\n<p><strong>General enquiries:<\/strong> typically up to 12 months.<\/p>\n<p><strong>Server logs<\/strong>: typically up to 90 days.<\/p>\n<h2>Your rights<\/h2>\n<p>You can ask to access, correct or delete your data, or object to processing.<\/p>\n<p><strong>Email<\/strong> info@allerguard.co.uk.<\/p>\n<p>You can also complain to the UK regulator, the Information Commissioner\u2019s Office (ICO).<\/p>\n<h2>Cookies<\/h2>\n<p>We aim to use only strictly necessary cookies required for the website to function (and to remember cookie preferences if a banner is shown). If we ever add analytics or embedded media that use non-essential cookies, we will ask for consent first. You can also manage cookies in your browser settings.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.allerguard.co\/en\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.allerguard.co\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.allerguard.co\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.allerguard.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.allerguard.co\/en\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":7,"href":"https:\/\/www.allerguard.co\/en\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":1232,"href":"https:\/\/www.allerguard.co\/en\/wp-json\/wp\/v2\/pages\/3\/revisions\/1232"}],"wp:attachment":[{"href":"https:\/\/www.allerguard.co\/en\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}